This is our latest logo design created for Cedar River Construction of Maple Valley, WA. We’ve been working closely with them over the past few weeks to refine this concept. This was a rather challenging design in many respects, and it really pushed us to think creatively.
Cedar River Construction specializes in fences, decks and other outdoor structures. We knew from the start that transforming something as ordinary as a fence into a creative design would be difficult at best. We spoke with our client to determine how to best represent them visually, and one statement they made really stuck out, that was “quality craftsmanship.” So we wanted to really get that idea across, but also to brand this in a way that said what they do and where they’re from.
After flushing out many early ideas, we focused on the basic concepts of the tree (to represent the Pacific Northwest), the fence (to show what they do and represent craftsmanship), and the river (to tie everything together with their name). You can see in the design drawings how we chose this basic concept and then expanded on it with several layout variations.