Over the past few weeks we’ve had the pleasure of working with a local early learning center called Imagination Station. Their company has two locations based in Snoqualmie and North Bend, WA. They first approached us for help with designing a new modern website to represent their company and brand.
As we always do when starting a new website design project, we asked if they already had a logo design for the company. It’s very common for our clients to need a new logo design to complement their new website. But in this case we were pleasantly surprised to find they already had a great logo design in hand. There was just one small problem… the logo was completely monochromatic (one color) and using a color that was out of gamut (not a proper CMYK color).
Despite their logo having a great design, it lacked a color design; and color is one of the most important ingredients in any successful logo. We knew that in order to design their website that their logo would have to have an attractive color palette. In fact, the company logo is almost always the single source of color inspiration when we’re designing a website. With this in mind we recommended a Logo Color Design project so that we could improve this otherwise fantastic logo.